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Capture Customers’ Attention with Lifecycle Email Marketing
The first job of your lifecycle email marketing campaign, after identifying your audience, is capturing the attention of that audience. This relies on two principles: First, the person must recognize a...
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Sweating over Gmail’s automatic unsubscribe link? Don’t be.
Earlier this month, Joy Ugi wrote about Google’s official wide release of the “automatic unsubscribe” link. This link, placed at the top mail displayed in the Promotions, Social or Forum tabs, allows...
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Want 40:1 ROI On Email? Do This.
It has become the digital glue for social, mobile and web. It has an ROI of up to $44, more than any other channel at your disposal. It’s constantly reinventing itself, in the last few years delivering...
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Do Website Popups Really Work?
If you’ve ever moved, you know it takes a long time to unpack and get everything in order. Lots of stuff gets lost in the shuffle between the old place and the new. You almost always find one of those...
View ArticleThe Best-Kept Secret for Previewing Emails on Multiple Devices
Do you ever wish there was an easy way to view your email designs on every screen size available? It’s no secret: of course you do. Mobile viewership of email is skyrocketing, going head-to-head with...
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Want to Send a Stellar Email? The Secret is in These 5 Steps
Some people would say I take sending an email a little too seriously. They’re probably right. I’m obsessed with sending only the best messages to people, whether it’s a marketing email or just a...
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Here Are the Answers to Your Email Testing Questions
The science of email testing: It’s a topic a lot of marketers struggle with for a variety of reasons: There’s no time to do it in an already hectic schedule, they don’t know how or what to test in...
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Using Video in Email is Easier than You Think
Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can...
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ReturnPath: 1 in 6 Permission-Based Emails Misses the Inbox
The goal of any marketing email should be to reach the recipient’s inbox. The quest for the inbox is why WhatCounts provides a platform that’s optimized for delivery to most prominent email providers,...
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Tackle October Email Campaigns with the Right Playbook
Fall is officially here. It’s time to kick off your October email campaigns, as well as plan for your holiday season emails. With the right playbook, you’ll be able to attack your to-do list and score...
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